If you operate
any sort of retail outlet you obviously want to make as much profit as you can.
There are many ways to persuade customers to spend more money once they are
inside your store, but they vary considerably depending upon what you sell. For
example, if you are a shop selling beds you could increase sales by stocking
sheets, pillowcases, duvets, duvet covers, and other items associated with the
bedroom.
Many outlets
such as supermarkets use a number of tricks such as BOGOF, special discounts
for a week, extra points on your store card, and many more to get you to part
with your money. One of the biggest ways that supermarkets do this is by
impulse purchases at the checkout where they put tantalising arrays of sweets
and other goodies.
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